We don’t just sell product — we build brands. Amarra takes innovative global brands from a digital-first launch on our own store, Amarra DIY Hub, to national retail distribution across Australia and New Zealand.
Every brand we take on launches on Amarra DIY Hub, our own store, first. We prove demand with real customers, reviews and paid media — then take those numbers to Australia’s retailers.
Bring your brand to Australia →Gator Magnetics, WorkIQ Tools, Shadazzle, Robbox and PowerBoot come to your shelf with proven demand, 1,000+ five-star reviews and marketing that points customers to stockists.
Wholesale for retailers →
The launchpad · eCommerce firstOur own Shopify store, Klaviyo lifecycle email, Meta and Google advertising, Australian DIY influencers and real-user content. It is where a new brand proves it works with Australian customers — before we ask a retailer for shelf space.
Unlike traditional importers and distributors, we deliver end-to-end brand growth — strategy, digital-first launch, retail expansion, full-service operations and authentic advocacy, all under one roof.
Tailored go-to-market strategies that build brand equity from day one.
B2C demand through Meta, Google, content and our own store, Amarra DIY Hub — proof before retail.
Australian warehousing and fulfilment built for both D2C and B2B growth.
Placement, point-of-sale and in-store support that actually moves product.
Every brand we launch follows the same path — eCommerce first, then retail with proof of demand in hand.
Strategy, positioning and preparation to launch with purpose and clarity.
Driving awareness and early traction online and direct-to-consumer through Amarra DIY Hub.
Accelerating online revenue while expanding into key retail and trade channels.
Broad market penetration, national retail presence and full-scale campaigns.
Most of our brands are in Walk or Run today. We don’t run before we walk — retail comes when the online numbers say it should.
Deep knowledge of Australian consumers, retailers, and buying behaviours.
Proven strategies and support that drive placement, visibility, and sell-through.
Brand ambassadors, real-user content and community building that earn trust for the brands we represent.
We invest in brands for sustainable growth at every stage of expansion.
We help brands secure placement, maximise visibility, and drive sell-through across Australia's leading hardware retail networks.
Let's discuss how Amarra can accelerate your market entry, increase demand and scale your business.